Friday, February 25, 2011

Noisography Reviews Elective Single

Recently named one of the Top 30 music websites across Canada by the CBC, Noisography has posted a review of "The Stitch-Up Of Bloody Mary," the first single and video from Elective, our musical side project with Kayleigh Goldsworthy. The review was written by Mr. Dan Nightgale

Video/Single Review: Elective - "The Stitch-Up Of Bloody Mary" 
The music sounds like a lot of Ableton Live loops piled on top of each other but the quality is good and the drum (bongo?) sounds are deep if a little repetitive. 
The vocals go high above most of the instrumentation and is clear and pleasing, and sometimes I start to worry that she's going to run out of breath with the run on sentence lyrics. A few layers move in and out on top of the drums with gentle chimes and a sliding bopping bassline.
The repeating chorus straddles the line between cliché and nostalgic but the vocal quality is very appealing and the layering makes for an emotionally moving and sweeping musical landscape. It's the peak of the relatively short song, followed by a 15 second denouement and a sudden halt to the drum landscape and it's over. 
The video is pretty straight forward: artsy dancing girl. There's lots of nice cinematography and it's high quality and well shot. If you hadn't seen the new Radiohead video it would be a little easier to dismiss this as lacking in substance, but if it's good enough for Thom Yorke, it's good enough for CJ Wallis (who did it about a month earlier, just for the record).

You can check out the recently published webpage for the Elective/Bloody Mary video on our website by clicking here which has a little bit about the concept behind the editing and some production things.

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